Hindi film production houses, Reliance Entertainment and T-Series have partnered to produce 10 upcoming projects with an approximate investment of $136M (£97M) — a landmark collaboration in Indian cinema.
For the first time, production giants Reliance Entertainment and T-Series will collaborate to make a minimum of 10 films over the next 24-36 months to deliver films of various genres, production scales, talent, and music.
The films will span multiple genres and yield a selection of big-budget tentpoles as well as mid and small budget films.
They are in various stages of development and include Hindi-language remakes of Tamil-language blockbuster drama and action thrillers, a historic biopic, an espionage thriller, a courtroom drama, a satire, a romantic drama and a film based on true events.
Reliance Entertainment is the country’s leading media and entertainment organisation, with a catalogue of more than 300 commercially and critically acclaimed films. While T-Series, India’s biggest music label, has collaborated with Reliance Entertainment for marketing the music of more than 100 films.
Speaking to Variety, Bhushan Kumar, chair and managing director, T-Series said: “After working on music marketing together, this collaboration has happened at the right time and this will just strengthen our ties. Shibasish and I hope to give our Hindi film audiences new and unconventional films.”
Shibasish Sarkar, Group CEO, Reliance Entertainment, said: “I really look forward to our partnership with T-Series. This partnership with Bhushan will surely mark the beginning of a great feat in Indian film industry as we move on to offer a bouquet of path-breaking and momentous films to our audience.”
In recent years, Reliance Entertainment has produced several hits under its partnerships with Rohit Shetty, Imtiaz Ali, Neeraj Pandey, Vikas Bahl, Vikramaditya Motwane, Anurag Kashyap, Ribhu Dasgupta and S. Sashikant.
The new slate will leverage some of these relationships and also explore new talent such as Pushkar and Gayatri, Vikramjit Singh, Mangesh Hadawale, Srijit Mukherji and Sankalp Reddy.
The minimum 10-film slate will be produced over the next two to three years — with the first theatrical worldwide release set for 2022.
