Anika Coutinho’s fashion, beauty and lifestyle blog is the place to be if you’re in need of major style and beauty inspo! Anika founded her blog in 2015 whilst finishing her degree and has now become a prominent south Asian blogger.

What made you set up a blog?

I first started my blog back in 2015 while I was at university. I didn’t really read blogs or know much about blogging before I started. It hadn’t crossed my mind to start a blog until a clothing brand reached out to me on Instagram asking me to promote their clothes.

As soon as I started sharing my outfits on social media I received more and more requests from brands asking to collaborate and people asking where my outfits were from.


I guess it was as a result of this that was born. I decided I wanted to create a platform that could showcase my style for those who were interested. Not just my fashion sense, it is really important to me that the whole aesthetic of my blog is authentic to me. So over the past couple of years my blog has grown not only in fashion but in other aspects of my life which I love to share.

“I also don’t think there’s enough women of colour sharing their tips and tricks on makeup and I’d like to change that.” -ANIKA COUTINHO

What would you like your blog to focus on more, or do you like having a variety?

When I first started blogging it was with a fashion angle, which was funny because I was probably asked about what beauty products I used just as much as where my clothes were from.

Beauty is definitely a topic you will start to see more of on my blog and Instagram because I feel like I have so much to share which I’ve never done online before. I also don’t think there’s enough women of colour sharing their tips and tricks on makeup and I’d like to change that. Even if something I write about helps one girl it’ll be worth it for me.

Your blog covers a lot of different areas, one that has caught our attention is your interest in home interior design. When did you become interested in this and what do you have in mind when creating your own home for the future?

Funnily enough the blogs I enjoy browsing the most are interior design blogs. There’s something about the way the imagery creates the tone of the post that I love. I think that’s why I was inspired to create dedicated posts on the lifestyle section of my blog to interior design.

There are a few trends that have taken the blogging world by storm in the last year or so when it comes to decorating. Such as marble, rose gold or dusty pink upholstered furniture. I have to say none of these trends are really for me apart from marble but I’d still only have it in a kitchen or bathroom.

I wanted to share some other trends that are popular in the design world right now like hues of grey and unrefined materials like wood or concrete. This is the style I always try to incorporate in my home.

What are your favourite brands to shop at? What labels do you find most of in your wardrobe and why is this?

My wardrobe is going through a bit of a transformation at the moment, I’m having a huge clear out and selling loads of items, (mostly unworn!) on my Depop. The reason for this is because I want to start purchasing items that are more timeless and will last years rather than one season.

I find with fast fashion you just don’t get the quality. So now you’ll probably see basics from Reiss and Jaeger and classics from Ted Baker and LK Bennett in my wardrobe. I still love brands like Zara, River Island and Mango, especially their trousers or coats and jackets. And I’ll never be able to resist scrolling through Missguided and Asos if I’m looking for something in particular or for an occasion!

I fully expect it to morph and change over the next few years until it’s able to stand on it’s own two feet.  – ANIKA COUTINHO

Where do you see your blog going in the next five years?

I want to keep going with my blog as it’s a place to express my creativity and hopefully it keeps growing like it has in the last couple of years! I think in the future I’d definitely like to turn it in to a full time business.

I’m not exactly sure what that will look like yet, it might not even be fashion based! I fully expect it to morph and change over the next few years until it’s able to stand on it’s own two feet.

Check out Anika’s blog here-  


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