KSI, MrBeast, Logan Paul, and a host of other YouTube stars, including Speed, have officially touched down in Mumbai, creating a whirlwind of excitement as they promote their revolutionary brands, PRIME Hydration and Feastables.
The visit of these mega influencers marks a monumental moment for India’s retail and entertainment scene, as global trends continue to collide with India’s ever-growing market.
As part of the event, PRIME, the hydration drink co-founded by KSI and Logan Paul, and Feastables, MrBeast’s wildly popular chocolate brand, took center stage. The presence of Speed, a viral sensation with an ever-growing fanbase, only amplified the event’s energy. Fans lined up to catch a glimpse of their favorite YouTubers as these brands made their highly anticipated debut at Jio World Drive, one of Mumbai’s most luxurious and cutting-edge malls.
The Ambani family, owners of Jio World Drive, have long been champions of bringing international brands to India, making world-class products more accessible to the country’s dynamic and digitally engaged youth. The arrival of PRIME and Feastables in Mumbai is another step in their mission to connect Indian consumers with the hottest global trends. By bringing influencers like KSI, MrBeast, Logan Paul, and Speed to the forefront of this launch, they’ve made sure that India’s young, trend-savvy audience can immediately connect with these brands.
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This event marks a defining moment in India’s retail landscape. The launch not only highlights how far India has come in embracing global trends but also demonstrates how quickly the country is becoming a key player in the global consumer market. With the Ambanis and global stars like PRIME and Feastables, India is no longer waiting years for international products to arrive—it’s leading the charge. Thanks to their efforts, India now has access to cutting-edge products and a direct link to some of the biggest names in the world of digital entertainment.
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