Global Punjabi music icon Karan Aujla is poised to redefine the sound of modern South Asian music with the release of his highly anticipated new album, P-POP CULTURE, arriving August 22 via Warner Music Canada and Warner Music India.
Coming off the heels of his sold-out North American arena tour, the project marks a bold new era in Aujla’s artistic evolution – one that seamlessly fuses Punjabi pop melodies with the gritty pulse of hip-hop.
This is not just an album. It’s a cultural blueprint.
P-POP CULTURE is a statement – a deliberate fusion of emotionally charged Punjabi pop and bass-heavy hip-hop anthems, reflecting both sides of Aujla’s identity: the global performer and the proud son of Punjab. The 10-track album is divided into two unique sonic sides:
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Side A explores the melodic, vulnerable world of Punjabi pop.
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Side B dives into gritty, hard-hitting Punjabi hip-hop.
With its blend of romance and resilience, rhythm and realness, the album tells the story of a man who’s both a dreamer and a doer, a lover and a fighter.
To build excitement, Aujla released the official video for the album’s lead single, “MF Gabhru!” – a visually arresting, high-energy track that channels swagger, emotion, and cultural pride. The song made its live debut during Karan’s final North American show in Montreal, sending the audience into a frenzy and offering fans a first taste of what’s to come. Watch it here:
The announcement of P-POP CULTURE comes just weeks after the North American leg of Aujla’s It Was All a Dream Tour concluded. Selling out venues across Oakland, Los Angeles, New York, Washington, and Montreal, Aujla has cemented himself as one of the most electrifying live performers in music today.
In 2024 alone, Karan Aujla:
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Became the most streamed Punjabi artist on Spotify worldwide.
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Surpassed 2 billion global streams for his hit album Making Memories.
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Achieved a Top 10 hit on Billboard Canada with At Peace.
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Delivered a historic JUNO Awards performance and became the first South Asian to win the TikTok JUNO Fan Choice Award.
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Featured in Rolling Stone, Billboard, and had a breakout single, Tell Me (with OneRepublic), featured on Love Island.
His global hit Courtside also made headlines as the most-watched music video worldwide in 24 hours.
P-POP CULTURE World Tour: Europe Dates
Karan Aujla’s unstoppable rise continues with the launch of his European tour, kicking off later this month:
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August 26 – Dublin, Ireland – 3Arena
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August 28 – Dusseldorf, Germany – Mitsubishi Electric Halle
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August 30 – Paris, France – Zenith
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September 2 – Milan, Italy – Fabrique
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September 4 – Amsterdam, Netherlands – AFAS Live
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September 5 – Malta – Breaking Borders Festival (Headliner)
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November 29 – Abu Dhabi, UAE – Etihad Park
With P-POP CULTURE, Karan Aujla isn’t just releasing an album — he’s ushering in a global sound, rooted in Punjabi pride and elevated by cross-continental influence. As the world waits for August 22, one thing is clear: Karan Aujla is defining the future of Punjabi music on his own terms.
