Last week, London’s iconic Nelson’s Column played a central role in marking 100 days to go to the greatest ever ICC Men’s Cricket World Cup.
The famous Nelson’s Column was transformed into a giant set of wickets as cricket fever took over Trafalgar Square.
An array of high-profile figures from the world of sport, governance, culture and entertainment – including Minister for Sport Mims Davies, Sir Alastair Cook, James Anderson OBE, Graeme Swann, Nasser Hussain OBE, Isa Guha, Rebecca Adlington OBE, Noreen Khan and two-time ICC Cricket World Cup winner Clive Lloyd CBE – were in attendance with celebrity fans Harry Judd and Chris Hughes as the 100-day Trophy Tour of England and Wales got underway.
The unique celebration of cricket’s fifty over World Cup highlighted the once-in-a-generation chance for cricket fans in England and Wales to see the world’s greatest players in action on home soil this summer.
On July 14 the winning captain will lift the coveted trophy, but first, fans across the country will get the chance to see it first hand as part of the Trophy Tour. The tour began its 100-day journey of the country today transported in the 100% electric Nissan LEAF – Europe’s top-selling electric vehicle (EV)*- making this tour the first ICC Trophy Tour powered by an all-electric vehicle.
The Trophy Tour will comprise of over 100 events across 115 locations to ensure all fans get the opportunity to ‘get up close and personal’ with the trophy. In addition, the ICC Men’s Cricket World Cup will make three extra special stops, as members of the public are given the chance to nominate deserving friends and family to receive a personal visit from the trophy.
ICC Men’s Cricket World Cup 2019 Managing Director, Steve Elworthy, said: “The tournament is within touching distance now and it’s amazing to see the takeover of the iconic London location of Trafalgar Square to mark 100 days to go. This really puts the tournament at the front of mind for the fans here and around the world.
“This ambitious launch demonstrates the lengths we will go to in making this tournament the most memorable ever – one that will inspire excitement among players and spectators alike around the world.
“To launch the domestic leg of our Trophy Tour in such a landmark location is fantastic, and we’ll visit many more memorable places as we engage with millions of people across England and Wales in the next 100 days.”
ICC Chief Executive David Richardson added: “Years of planning goes into the delivery of an ICC Men’s Cricket World Cup, but the excitement becomes real with 100 days to go and the arrival of the trophy on the shores of England and Wales.
“Transforming one of London’s most famous landmarks into giant wickets is a wonderful way to kick start the celebrations for what I know will be the greatest ever celebration of cricket for hundreds of millions of fans around the world.”
The Trophy Tour will be visiting every CWC19 Host City, including free to attend ‘Super Saturday’ events in Manchester (23 March), Birmingham (20 April) and Bristol (4 May), which will combine music, celebrity special guests, entertainment and a street cricket tournament involving local businesses, fan groups and the public.