Punjabi artist Oye Kunaal has officially released his latest music project under Jasraj Records, marking another fresh addition to the growing Punjabi music scene.
The track, released on 29 April 2026, is being digitally supported by EYP Creations in collaboration with Warner Music Group, highlighting the increasing global reach and commercial growth of Punjabi music.
Promotional visuals shared around the launch showcased Oye Kunaal alongside members of the production team during the music video shoot, featuring cinematic styling, dramatic lighting, and a strong visual concept. The release reflects the modern direction of Punjabi music, where artists are increasingly combining high-quality visuals with international-level digital promotion.
Jasraj Records continues to position itself as a platform supporting emerging Punjabi talent, with Oye Kunaal being introduced as one of the label’s in-house artists. The collaboration with EYP Creations and Warner Music Group further demonstrates how independent Punjabi releases are now gaining access to wider global distribution networks and professional marketing support.
Punjabi music has seen major international growth over recent years, with artists reaching audiences far beyond South Asia through streaming platforms, social media, and international partnerships. Independent labels and digital companies are playing an increasingly important role in helping new talent reach mainstream audiences worldwide.
The newly released project has already started attracting attention online following the circulation of behind-the-scenes content and early promotional material ahead of launch. Fans have also been engaging with the release across digital platforms as Punjabi music continues to strengthen its presence globally.
With the release now officially live, the project marks another step forward for Oye Kunaal as he continues building his presence within the Punjabi entertainment industry.
