Snake Charmer will be accompanied by an official music video directed by Adeel Kureshii, which will release on 25th June, exclusively to Juqebox Records.
The single will be available to pre-order, purchase and stream from all major distributors.
The past six months have seen Saperra dominate the cultural conversation and rapidly build a cult following within the UK.
From being enrolled as a BBC Future Sounds Act 2021, to securing a featured article on Basement Approved (making Raf the first desi Punjabi artist to be featured), the South- London native has made an impact on UK culture for both Punjabi and non-Punjabi audiences.
Having already worked with Sidhu Moosewala and Steel Banglez for two directorial projects on the ubiquitous Moosetape album, Saperra takes it a step further by ascending a pinnacle dream, that is working with Sukshinder Shinda.
Sukshinder Shinda, an artist who shaped some of the most prominent musical sounds and careers in this industry – including titans like Jazzy B – is now set to galvanise the career of Saperra, with the release of his third single: Snake Charmer.
The song showcases an uncompromisingly, desi and dhol-heavy sound that the award-winning music director is famed for.
On Friday 25th June 2021, Shinda will hand over the torch to Saperra, making him the first ever UK-born artist of the Desi/Folk genre who Shinda has accepted as a mentee.
Shinda said: “With this song, I hope to bring the youngsters out there to appreciate the live kind of sound, the live Folk sound.”
Saperra added: “In a contemporary market over saturated by a particular music style/lyrical style, this track is a statement and a testament to the style of music I represent.”
Juqebox Records also shared a Q&A teaser for the inside scoop on the latest collaboration between Shinda and Saperra – available to watch here:
Snake Charmer releases on 25th June, 2021.
