Vatika UK Launches Next Campaign to Champion Diverse Body Image and Inclusion

Global Beauty and Personal Care Industry, South Asian hair care brand – Vatika UK – has launched its next campaign that celebrates positive body image and visible differences.

The #BeVisible campaign promotes diversity and inclusion in the Beauty & Personal Care Industry by telling the stories of six, formidable women who identify as having a visible, physical difference.

#BeVisible marks the next chapter to follow the brand’s award-winning and visionary #StrongerRoots campaign, which signified a game-changing moment in the lucrative South Asian personal care industry by celebrating real and authentic women and individuals through the challenges they have overcome. Deconstructing insurmountable ‘values’ that the personal care & beauty industry has historically prescribed and perpetuated, Vatika UK’s #BeVisible campaign now sets an entirely new benchmark in beauty promotion and imaging by advocating stronger representation of people with visible differences through the personal accounts of six, remarkable women of substance.

The Be Visible: Impact teaser video below, depicts the negative impact of others reacting to visible differences and the influence this has on an individual’s personal journey.

Speaking about the #BeVisible campaign, Zakir Mansoori, Business Head UK & Europe, Dabur International said, “As a Hair care brand for the South Asian community, it is imperative that our campaigns are diverse and inclusive and that they highlight that physical appearance is unique and personal to us all as individuals, celebrating our visible differences.”

Roshni Singh, Marketing Manager UK & Europe, Dabur International said,” Following the success of our #StrongerRoots campaign, we are continuing to be on a journey of making Vatika a purpose-led brand and celebrate genuine and one-of-a-kind appearance with our latest campaign.”

The narrative of each participant in the campaign – every one of them a role model in their own right – talks candidly about their situation and visible difference; their personal struggle; the self-doubt they overcame to transform and live their lives on their own terms; and the inner strength that galvanised that transformation.

The campaign has come to fruition courtesy of brand marketing agency, Ethnic Reach. With video direction by British-Indian actor and director Ameet Chana and Vikrant Chopra, and imagery by photography duo, Amit & Naroop. The music has been scored by recording artist, Rishi Rich.

Join the conversation: #BeVisible #EveryStrandTellsAStory.

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