Watch: Government Campaign on Covid Guidance Addresses Minority Groups in Hindi, Urdu and Bengali

The ongoing government campaign that challenges the public to rethink their impact on the NHS has now been translated in Hindi, Urdu Bengali to address ethnic minority groups directly.

The broadcast campaign which launched in January challenges the public with a simple but effective statement: “Look them in the eyes and tell them you are doing all you can to stop the spread of Covid-19” and has been running across television and radio.

As part of the ongoing campaign and ensuring that the wider community are engaged and understand the messaging, the following short films have been translated into 6 different languages, including Hindi, Urdu and Bengali.

The new strain of the virus is around 50 – 70% more transmissible than the strain circulating in 2020. Additionally it is now estimated around 1 in 3 people with Covid-19 don’t have symptoms and are spreading it without knowing.

The actions of a few people who are ignoring or bending the rules are putting everyone at risk and placing further pressure on doctors, nurses and NHS staff across the country.

Listen in Hindi:

Listen in Urdu:

Listen in Bengali:

Health and Social Care Secretary, Matt Hancock, said:

“The NHS is under intense pressure. They are relying on all of us to follow the rules.  “I know how long the last few months have felt, and I know the vast majority of people are following the rules, but we have come too far to let up now.

“Every day we are closer to beating this virus, and already over 5 million people across the UK have been vaccinated. But right now more than ever we need to stick together to protect our NHS and to keep saving lives.

“The message couldn’t be clearer – stay at home.”

Please support the NHS and protect your loved ones — spread the message and stay safe.


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