Bollywood actor-filmmaker, Ajay Devgn launched Panorama Music on Tuesday on social his social media handles.
The label, to be led by the well-established music industry executive, Rajesh Menon, will create original singles, film music, independent music, and regional content.
Panorama Music will bolster the generation of regional content and its Hindi content will comprise a variety of genres, primarily sufi, ghazal, and devotional — the company said in a press statement.
Devgn said, “Music has always been a space that has held my interest. With digital medium, the possibilities for music are endless. India has a rich musical culture that still remains unexplored; Panorama Music is a step in the right direction for Panorama Studios and I wish them all the very best for their newest venture.”
The Singham star took to social media with a special video promoting the label.
MUSIC HAS A NEW HOME!
Presenting Panorama Studios' brand new music Label, Panorama Music. Subscribe to the channel now at https://t.co/2ckanA4ajW#PanoramaMusic #MusicLabel #LabelLaunch@PanoramaMusic_ @KumarMangat @AbhishekPathakk @murli_sonu pic.twitter.com/YkjLcXRUiJ
— Ajay Devgn (@ajaydevgn) September 7, 2021
Pathak said, “It makes me very happy to offer a platform to the artists who want to be assimilated into the music industry. We want to create music that matters and create a unique sonic space for India.”
Rajesh Menon, chief executive officer of Panorama Music, said, “It is an honour to be heading a music label that endeavours to be a one-stop destination for engaging music. We hope to explore the freedom to create quality music and touch the hearts of people.”
The label will launch their first single ahead of Ganesh Chaturthi.