BritAsia TV were delighted to be part of a new national campaign to raise awareness of how more ethnic minority communities can pursue a professional sports career.
An evening of Asians in Cricket, was held last week at Leicestershire County Cricket Club, where a number of leading sporting experts, ex-players and industry specialists were brought together, to discuss how more British Asians can make the breakthrough to a professional level in sport.
The evening featured presentations, panel discussions and networking sessions and aimed to equip delegates with market intelligence, insights, best practices and trends that are helping to develop a future strategy across the UK.
The event was organised by Asian Sport Foundation alongside Leicestershire County Cricket Club. Speakers at the event included Tracey Francis, head of growth at ECB and Wasim Khan MBE, CEO of Leicestershire CCC.
BritAsia TV spoke with Jug Johal and Tracey Francis to discuss the future of Asians in Cricket.
Check it out below.
By Amy Lehal