Badshah Signs Exclusive Global Deal with Universal Music Group

Indian music superstar Badshah has signed an exclusive global agreement with Universal Music Group (UMG).

The multi-year agreement will see Badshah partner exclusively with UMG across all aspects of his career — including future recordings, music publishing rights for non-film compositions, brand licensing and partnerships.

The Delhi-born rapper, singer and music producer is described by UMG as “India’s most successful musical artist of his generation”, having generated more than 15 billion streams worldwide, performed more than 700 live shows and become an ambassador for global brands.

Taking to Instagram to share the news, the Paani Paani hitmaker posted the headline reported by Billboard alongside the caption: “GLOBAL🌏🙏

While the partnership will be led by the team at Universal Music India, global priority support and future music will be released by international partner labels including Capitol Records in the US and EMI in the UK, supported by UMG’s network of labels in 60+ territories, covering 180 markets.

In a statement, Badshah said: “I am super excited for this new episode in my life. It’s time for Indian music to enter the global soundscape and we are standing at a revolutionary juncture for the entire music scene.

“Indian culture has music in its blood, from its melodies to its instruments. I want to make music for everybody and bring the vibrance of India to the world with my music and I am happy to partner with the UMI team that shares the same agenda of global representation.

“I am someone purely driven by the power of dreams and the game plan with the teams at Universal Music is to bring all of them to life.”

According to UMG, Badshah will now collaborate “with some of the world’s most influential and popular artists from around the world”, with the first tracks to be released later this summer.

Two days before the announcement last week, Saga Music also released the artist’s latest single titled Baawla, featuring Samreen Kaur.

Watch the official music video right here: