“The Creative Content Hub will be an exciting addition to the media landscape and at the heart of innovative production in the region. It’s also an exciting step towards creating a TV, film and multimedia cluster in the heart of Birmingham’s Creative Quarter, in Digbeth.

“As a LEP we work with our public, private and academic partners to identify opportunities of growth in our region and the Creative Content Hub is an example of how we have come together to create a cohesive offering for businesses in the creative industries. Crucially, GBSLEP’s investment means the funding gap for this project has been filled and it can now be moved to the next stage of development.’’

Create Central Chair, Ed Shedd, said: “The concept of a Creative Content Hub was developed by the industry, through Create Central, to provide a means of kick-starting the sector post-pandemic. It is set to position the West Midlands at the forefront of developing new ways of working that will re-invent and future-proof traditional television, film and wider digital content production.”

Andy Street, the Mayor of the West Midlands, added: “It is incredibly exciting that thanks to some brilliant collaborative working we have managed to get this world class Creative Content Hub off the ground.

“The West Midlands has some of the most creative talent in the world, but in the past we have been notoriously poor at nurturing and retaining it. That is one of the reasons I was so keen to get Create Central established, and this new hub will go a long way to both addressing that and re-establishing the West Midlands as one of the country’s premier film and TV destinations.”