BritAsia TV and Kidscape Partnership to Provide Support for Children Impacted by Bullying

BritAsia TV and Kidscape have united to provide support to children in the Asian community affected by bullying.

With the UK having some of the highest bullying rates in the world, more ought to be done to foster and kinder and more empathetic community, especially for victims of bullying.

The partnership means children can receive help and hope to challenge their circumstances wherever they may be and whenever it may happen.

Kidscape is a bullying prevention charity working with children, families and schools throughout England and Wales. They are best known for running ZAP resilience and assertiveness workshops in schools and the community, helping children understand the impact of bullying and learn practical tools for dealing with a bullying situation.

What is bullying?

Bullying is the repetitive, intentional hurting of one person or group by another person or group, where the relationship involves an imbalance of power. It can happen face-to-face or through cyberspace, and comes in many different forms:

Verbal: Name calling, persistent teasing, mocking, taunting and threats.

Physical: Any form of physical violence, intimidating behaviour, theft or the intentional damage of possessions. This includes hitting, kicking and pushing.

Emotional: Excluding, tormenting, ridiculing, humiliation, setting people up and spreading rumours.

Cyberbullying: The misuse of digital technologies or communications to bully a person or a group, typically through messages or actions that are threatening and/or intended to cause offence, anxiety or humiliation.

Earlier this year, Kidscape launched a new Community Leaders programme — training young adults and adults who volunteer or work with children and young people to understand the signs of bullying and be ready to give support.

BritAsia TV and Kidscape will work together in the coming months to offer advice for children, parents and carers on issues relating to bullying, through the channel and associated digital platforms. BATV will also pilot the delivery of Community Leader training to youth leaders in the Asian Community.

Tony Shergill, CEO of BritAsia TV said:

“This is a cause very near to my heart as discrimination and bullying remains rife, especially within the Asian community. It brings me great joy to be involved in this project to help those who are being bullied to pull through it and blossom into happy and successful adults.”

Lauren Seager-Smith, CEO of Kidscape said:

“It is heartbreaking that so many children in the UK experience bullying – whether in school, the community or online.  By working with AsiaUK TV we want to give hope and help to children and families in the Asian community who may be impacted by bullying, and train youth leaders to create safe spaces where children can share what they’re going through and get the support and help they need.”

Kidscape is the anti-bullying charity that helps. Founded in 1985, their mission is to provide children, families, carers and professionals with advice, training, and practical tools to prevent bullying and protect young lives.

Visit to find out more.


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