BritAsia TV Supports ‘Helping Hands’ Live Concert on YouTube Today

We are proud to support Helping Hands, a musical concert presented by in collaboration with #TheKhichdiProject produced by

The HELPING HANDS fundraiser is a charity concert with well known artists. For this show, there is a lineup of up to 20 artists, including Vishal Dadlani, Palash Sen, Manasi Scott, Yellow Diary, and others.

COVIDIndia has partnered with the Khichdi Project by Foodlink to help mitigate the effects of lockdown. Foodlink has activated its central kitchens to help feed the worst affected in the Covid-19 crisis. Their efforts are supported by numerous partners including the Mumbai Police and various NGOS and leading companies. The main meal served is 450 grams of KHICHDI – a nutritious and tasty staple Indian dish made out of rice, pulses, vegetables, turmeric and spices.

The show is managed by STCH Integrated Marketing , which is a 360 degrees ideation, content and an execution agency. STCH specializes in giving new age custom solutions to corporates, startups and individuals. STCH offers a unique flexibility to engage with any of the specialised companies or work with the group for a holistic communication or experiential Solution based on their needs.

Join us LIVE today, 1:30pm (UK) or 6pm (India) on YouTube at:

Visit https: // for LIVE updates on artist lineup and how to donate!


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