Burberry’s new campaign features Sikh model Sahib Singh

4-year-old Sahib Singh left everyone pleasantly surprised after his picture on Burberry’s Instagram page yesterday. Singh is a part of Burberry’s new campaign and he is the first British-Sikh model to be a part of the renowned brand.

In the campaign picture, Sahib is seen wearing a puffer jacket over a knitted cardigan and a T-shirt teamed with shorts. He can also be seen holding a teddy bear in his hand.

What makes this shoot all the more special is because Sahib represents the Sikh community and South Asian representation around the world is the need of the hour.

Taking to social media, Sahib’s parents shared their joy and wrote, “On this journey, we have gone through so many different emotions. We have felt a few disappointments when Sahib isn’t chosen for a job. We have never told him about any shoots until he’s fully confirmed as he doesn’t need to feel the emotions involved. The stress when the council refuses his license to perform. Never under estimate a parent who wants the world for their child! The joy and pride I felt at the shoot was overwhelming. I couldn’t hold back the tears seeing Sahib recognised by this iconic brand. So grateful to them for pushing boundaries and always producing the best work. People may say and think many positive and negative things about us but we know what we want our kids to know and feel. Nothing is impossible.”

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