Deepika Padukone to Launch Global Lifestyle Brand in 2022

Deepika Padukone is set to launch a made-in-India lifestyle brand in 2022 — with the first category centred on beauty and skin care.

Padukone has announced the upcoming launch of a lifestyle brand ‘that is rooted in India yet global in its reach and appeal’.

The brand name, along with beauty and skin care products are expected to roll out in 2022.

Taking to social media, the Padmavat actress posted a press statement to her Instagram feed as an official announcement.

The products will be simultaneously influenced by Padukone’s Indian origins and “backed by science”, according to the statement.

“India, I believe, has always been positioned uniquely […] we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal, said Padukone.

The Bajirao Mastani star recently made headlines as it was announced Padukone is set to produce and star in a romantic comedy for STXfilms and Temple Hill, under her Ka Productions banner.

Padukone will next be seen in the Hindi remake of The Intern, with co-star Amitabh Bachchan, which is scheduled for theatrical release in Summer 2022.