FILA has onboarded Diljit Dosanjh as the brand ambassador for its Motorsport collection.
Bhangra artist and actor Diljit Dosanjh has been revealed as new face of FILA in India.
Motorsport has always been a part of FILA’s DNA and an essential category for the brand.
In the newly launched campaign, Dosanjh can seen sporting FILA’s Motorsport collection.
This year, the collection debuts a line of apparel and footwear infused with style and performance with a Motorsport edge and a certain “Vibe”.
In the video, the newly announced ambassador can be heard saying: “This is Diljit Dosanjh vibing with FILA.”
It’s a 𝐌𝐎𝐎𝐍𝐂𝐇𝐈𝐋𝐃 𝐄𝐑𝐀 🌻
ਮਸ਼ਹੂਰੀਆਂ ਵਾਲਾ ਮੁੰਡਾ 😎🦾 pic.twitter.com/gyZkR5TN8e
— DILJIT DOSANJH (@diljitdosanjh) October 7, 2021
Simultaneously on Instagram, Dosanjh announced the collaboration to his followers with the caption: “Hum Fila wale ban gaye” (I have now become part of the FILA family), through his Instagram Stories.
Rohan Batra, Managing Director of Cravatex Brands Limited, which has an exclusive license for the Brand FILA in India, commenting on this association said: “We are extremely delighted to have Diljit Dosanjh as the face of the brand in India. Diljit has effortlessly blended streetwear and culture and continues to be a massive influence on the youth of India.
Batra continued: “His approach matches the philosophy of FILA, which caters to the everyday lifestyle of young consumers, who are ambitious while being effortlessly fashionable. We could not have asked for a better association than Diljit, whose style statement is authentic and true.”
The newly launched Motorsport collection is available at FILA exclusive stores, leading large format stores and e-com partners. The range starts at INR 3000 and is designed for consumers who consider motorsport both a fashion and lifestyle choice.