American singer-songwriter Frank Ocean has finally released his long awaited sophomore album entitled “Blonde” – alongside the 45 minute visual album “Endless” and four exclusive pop up shops – giving away the magazine “Boys Don’t Cry”.
Singer song-writer Frank Ocean has been one of the most sought-out artists in recent times after the success of his debut mixtape “notsalgia, ULTRA” in 2011 and his debut album “Channel Orange” in 2012 – which debuted at number two on the Billboard 200 and sold 131,000 copies in its first week. It received widespread critical acclaim and was named the best album of 2012 by numerous publications.
After the release of his debut album, many Frank Ocean fans were highly anticipating his sophomore album, in which he revealed in April 2014 that his second album was nearly finished. News of a release date for his second album took a considerable amount of time, and no news had occurred from the Frank Ocean camp. However, after many years of waiting for his album, Frank finally hinted at a possible second album with an image on his website indicating a July release date. The image shows a library card labelled “Boys Don’t Cry” with numerous stamps, implying various due dates. The dates begin with July 2, 2015 and conclude with July 2016. Frank’s brother, Ryan Breaux, further suggested this release with an Instagram caption of the same library card photo reading ‘BOYS DON’T CRY #JULY2016’. Shortly after, a video appeared that showed Frank Ocean woodworking and sporadically playing instrumentals on loop. The video was revealed to be promotion for Endless, a 45-minute-long visual album that began streaming on Apple Music on August 19, 2016.
One day later, the album ‘Blonde’ was released exclusively on Apple Music and on the iTunes store. The album was rumoured to be entitled ‘Boys Don’t Cry’ however this was the name of the magazine, which was offered to fans for free, at the pop up stores in Los Angeles, New York, Chicago and London. Each magazine included CD versions of the album. However, the tracklist differed from the digital version of the album, with two tracks added “Mitsubishi Sony” and “Easy“, whilst certain songs on the digital edition of the album such as “Solo (Reprise)” and “Be Yourself” among others were not included on the physical edition, as well as an extended version of “Nikes” featuring Japanese rapper KOHH that was featured on some editions as well.
The music released over this past weekend by Frank Ocean shares a lot of emotion – and the creative process behind the album makes the wait for the album so worth it for any Frank Ocean fan!
Be sure to check out “Endless” and “Blonde” streaming exclusively on Apple Music as well as being available to download from iTunes.