Celebrating 20 years as headline sponsor of The BRIT Awards, Mastercard is launching a world first concept which gives anyone the opportunity to listen to a ‘Soundtrack of their Life’, by simply entering their Twitter username.
The innovative new technology allows users to type any Twitter username into https://uk.mastercard.com/socialsong and Mastercard will use the emojis, key words and pictures posted over the past year to translate into a series of unique beats, married together to create a personalised soundtrack.
This exclusive technology can scan any public Twitter account and scan for jokes, tears, laughter, anger and declarations of love to create beautiful, bespoke and fascinating personalised soundtracks. Each soundtrack develops over time the more a user tweets and posts; unveiling emotions through melody.
The music has been written and produced by student, Daniel Lazenby at the BRIT School for Performing Arts and Technology, using a variety of instruments to create unique sounds.
Each bar of music, written using a piano and keyboard, has been allocated to represent emotions on a spectrum of happy to sad, joyous to angry and all that’s in-between.
Combining these exclusively written harmonies and advanced technology, Mastercard can translate the emotional tone of each tweet into a bespoke tune; a Soundtrack of your Life.
Catch the 2018 BRIT Awards on Wednesday 21st February 2018.