Pakistani born women’s rights activist and Nobel laureate, Malala Yousafzai has signed a content partnership deal with Apple TV to create new projects.
The women’s rights activist and Nobel laureate has launched a production company, ‘Extracurricular’, and signed a content partnership deal with Apple’s TV division.
The deal with Apple TV+ will see Yousafzai produce dramas and documentaries that centre on women and children. It is a multi-year partnership that would “draw on her ability to inspire people around the world”, the company said in a statement. They added that Yousafzai will create and develop original programming, including dramas, comedies, documentaries, animated and children’s shows.
“I believe in the power of stories to bring families together, forge friendships, build movements, and inspire children to dream,” she said in a statement Monday. “And I couldn’t ask for a better partner than Apple to help bring these stories to life. I’m grateful for the opportunity to support women, young people, writers, and artists in reflecting the world as they see it.”
The deal marks an extension of Apple’s partnership with Yousafzai – who was the first Laureate partner for Yousafzai’s Malala Fund, launched to champion every girl’s right to 12 years of safe, free and quality education. The tech giant also supported the organisation’s work with local advocates and teachers in regions across the globe where girls continue face challenges in rights to education.
Yousafzai, who is better regarded by her first name, published her best-selling memoir I Am Malala at the age of 16 and has since written two additional books, starred in a documentary about her early life and created Assembly, a digital publication for girls and young women that is available on Apple News and available in over 20 languages.
She will join a roster of stars with content deals at Apple that includes Martin Scorsese Oprah Winfrey, Idris Elba and Kumail Nanjiani among many others.