Paris Hilton touches down in Mumbai to launch new fragrance

Hotel heiress, businesswoman, reality TV star and DJ, Paris Hilton was spotted at the Mumbai Airport on Wednesday night and we have the details.

The beauty, who is no stranger to India, is in the city for a business venture. She is reportedly set to launch her new perfume line, Ruby Rush later today.

This is Paris’ fourth visit to the country. She was previously spotted partying with Salman Khan and many other popular B-town names.

Hilton knows India well and has linked her new perfume to the passion the root chakra evokes. Speaking about the launch, she said in a statement, “I am obsessed with my Ruby Rush fragrance; it’s my go-to scent for day and night. I wear it to give me confidence and feel powerful. I love the colour red, it radiates energy and makes me feel sexy. In addition, red is the colour of the root chakra that allows us to be grounded and connected to universal energies, which is totally hot.”

According to reports, her fragrances fetched a tidy $3 billion profit globally last year.